Reinventing Gordon’s Gin with two words
Gordon’s needed stand out in an overcrowded category obsessed with botanicals.
So set out to become the antithesis to the whole category. People just want a bloody good gin. That's it. Thats the brand. All we had to do was invite everyone to it. Shall we?...
I worked with Gordon's for over 6 years launching multiple products in multiple markets. Increased sales tenfold
IPA Effectiveness Gold/Silver • Brave Awards Winner, Brand Revitalisation.
I made A LOT of work in that time, here is a selection of my favourites.
1st Film of many
I didn’t write this one but over saw production as Creative Director. It still makes me laugh.