Get younger whisky drinkers to care about the fact Ballantine’s has 'stayed true' to its origins since 1827
What if they hadn’t stayed true? I made a heritage film that parodies all the cringe tactics brands use (and our audience are well aware of) to get down with the kids demonstrating a connection Ballentine’s and it’s audience had. A want for Authenticity.
It proved to be very affective
We had some fun on social media asking for other ways Ballentine’s could have gone wrong and we mocked them up and posted back in real time
